Utilize MLS to Sell your Home

When selling your home you want to make sure as many potential buyers as possible are aware of your property. The best way to ensure that "maximum exposure" is through the services of a REALTOR® and the Multiple Listing Service (MLS)®.

REALTORS® are experts, trained and licensed in the field of real estate, who service the needs of the public in the buying and selling of homes. All are members of local real estate boards and have access to the MLS® -- an extensive network of listings across the country.

What is Multiple Listing Service®?
M-L-S® is a central registry of properties used by REALTORS® to match buyers with homes on the market. MLS® is described as a "cooperative marketing system" to ensure maximum exposure of properties for sale.

This Service is very effective

Last year, sales across Canada from MLS® listings totalled an amazing $58 billion.

M-L-S® is a sophisticated computer database of properties indexed by price, location, type of home, number of bedrooms, amenities and so forth. Photos of homes may also be available on-line and, over the past year, many real estate boards have added their MLS® listings to the Internet through www.mls.ca.

Advantages for the Consumer
The major benefit of MLS® to consumers is that it allows the REALTOR® to use his or her skills to full advantage. REALTORS® are experts at determining what it is a potential buyer wants in a home--and a large part of the REALTOR®'s job lies in finding properties that suit these criteria.

With this Service, a REALTOR® can search the database for homes that suit budgets, location preferences and family requirements, and quickly put together a short list of suitable homes.

Many Consumers will find themselves first viewing Multiple Listing Service® material at their REALTOR®'s office to preview potential properties and narrow the list further. When it comes time to view in earnest, they know exactly what homes they want to see, what their options are and what types of properties the market has to offer.

Through this Service, REALTORS® can literally view details of thousands of homes. In fact, in 1997, over 300,000 properties new to the market were listed in Ontario alone.

This gives the home buyer an extraordinary amount of choice and flexibility. The search for homes doesn't have to involve driving around neighborhoods looking for "for sale" signs. Nor will it mean relying on homes listed only in newspapers or real estate magazines. With the MLS®, an entire spectrum of available properties is at your REALTOR®'s fingertips.

Even if you're moving across country or to a distant part of the province, the MLService can be used to scout homes in advance, greatly reducing the worry that often comes with relocation.

The bottom line is that what's good for the Buyer is good for the Seller. This is because the main obstacle for any Seller is to find qualified, motivated buyers. The only way to overcome this is to match your home to the requirements of as many potential buyers as possible. Using the MLS® cuts through the complexities, exposes your property to those most likely to purchase it, and makes sure you won't waste time showing your home to those who aren't truly interested.

So, when you've made the decision to sell, make sure you ask your REALTOR® about an MLS® listing. It could be that your REALTOR® will already know of a number of potential buyers, but in most cases, an MLS® listing will open up a broader range of interested parties.

Home Sellers Articles

• Current market conditions

• Good time to sell?

• Get your home ready for sale

• Open House tips

• Listing your home with a Realtor

• Listing on the MLS system

• More tips on selling your home

Getting Ready to Sell?

Here's what you need to know... Get your FREE Seller Tools CD here.

You are getting ready to sell your home. It was a difficult decision and whatever the reasons for the sale, they are important to you. You have a specific idea about the selling process, and your expectations may be based on previous personal experiences, or home selling stories you heard from your friends.

Before the sign goes on your lawn, there are certain things that need to be taken care of. Perhaps your family is well organized and knows how to keep their home in a tip top shape on a daily bases... if they are, where can I get a family like that? If you are like most of us however, your home is not ready to be listed and showed right away, on the spot, right now. You need to get it ready for the pictures, the visits, the scrutiny of the buyers. more...

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